June 2026 - How to get business results, step by step

OPTI Software - HubSpot, Google Cloud Partner

Hello,

This is the month of IT guides at OPTI, perfect for reading at the office before the holidays. We explain the concept of Next Best Action, the directions of AI agents in Google Cloud for 2027 and what a complete HubSpot CRM migration looks like step by step. Read them now, in July we will launch new features for our AI Sales solution.

GUIDE OF THE MONTH

Next Best Action in B2B:

A Step-by-Step Guide

How can AI recommend the next best action for a sales representative?

? Call for replenishment
? Suggest a complementary product
? Recommend a bundle
? Send product documentation or catalog

The new OPTI guide presents an AI-driven approach that helps sales teams work more efficiently by using existing ERP and CRM data.

Read the full guide

AI TRENDS FOR 2027

AI Agents in Google Cloud: Three Key Components

Google Cloud is evolving into an AI platform where intelligent agents collaborate with enterprise data, business rules and workflows. Explore the three components for AI adoption in core business:

⚙️AI connected to enterprise data

? Model Armor for enhanced AI security

? Agent collaboration through Knowledge Catalog

From the article: Where AI agents are delivering the most value today:

49% in customer service.
46% in marketing operations and cybersecurity (SecOps).
45% in technical support.
43% in product innovation, productivity and research.

Discover the latest news about Google Cloud AI

TECHNICAL GUIDE

How to Complete a HubSpot CRM Migration?

Migrating to HubSpot is more than moving data. Learn the essential steps for planning, validating data and integrating existing business processes.

Read the migration guide

Looking to connect your data and business systems?

Explore more guides and case studies on our News page, or schedule a free consultation.

Request a free audit

Brief of June 2026