We solve

Too much copy-paste, slow quoting and analysis

Teams search for products, prices, inventory and customer history across multiple screens or files. A quote may take 30–60 minutes, while managers rebuild the commercial picture from separate reports.

Product errors and decisions without context

Incomplete codes, similar variants and fragmented information cause errors. The agent does not always see compatibility, customer pricing, inventory, margin and commercial history in one place.

Opportunities and risks detected too late

Upsell opportunities, customers reducing their purchases, slow-moving products and inventory risks are often identified only after the commercial impact has already occurred.

AI Quoting vs. Traditional CPQ vs. Manual Quoting

AI Sales 2.0 combines AI assistance with ERP/CRM data, business rules and management approval.

Task Manual Traditional CPQ AI Sales 2.0
Product discovery Manual searches across catalogs and systems. Filters and predefined configurations. Hybrid AI + exact search by intent, SKU or specifications.
Complex RFQs Sales interprets requirements manually. Requirements are mapped to predefined fields. AI interprets natural-language requirements and proposes products.
ERP & CRM data Stock, prices and history checked separately. Connected through predefined integrations. Stock, pricing and customer context in one workflow.
Recommendations Depend on salesperson experience. Based mainly on predefined rules. AI suggests substitutes, upsell and complementary products.
Business control Rules checked manually. Rules drive configuration and approvals. Rules stay authoritative; AI assists, humans approve.
Quote preparation Information gathered and copied manually. Configured quotes are generated automatically. Search, ERP data and recommendations in one flow. 33 > 7 min in case study.
Ask for a Demo

What AI Sales 2.0 delivers

Text, document, image and voice processing

Text, document, image and voice processing

Extracts products and information from PDFs, images, handwritten notes and voice messages, reducing manual data entry.
Semantic and hybrid search

Semantic and hybrid search

Finds products by meaning, attributes or exact code. AI interprets the request, while lexical search preserves accuracy for SKUs and technical names.
Explainable commercial recommendations

Explainable commercial recommendations

Combines business rules, customer history, compatibility, margin and availability to produce upsell and cross-sell recommendations that users can review and validate.
Synchronized ERP and CRM data

Synchronized ERP and CRM data

Prices, inventory, products, customers, orders and commercial history are brought into a shared context, with scheduled or near-real-time updates.
Quoting dashboard and commercial workflows

Quoting dashboard and commercial workflows

Agents search for products, select customers and build quotes or orders, while managers can monitor rules, limits, approvals and outcomes within the same workflow.
Forecasts, alerts and conversational analytics

Forecasts, alerts and conversational analytics

The platform can highlight inventory risks and opportunities across customers, products and agents, and answer natural-language questions with explanations, tables and charts. The same architecture can also support controlled public ecommerce assistants.

Proven results: industrial implementation

-68%
time per offer. From 33 to 7 minutes for a medium complexity offer.
<1%
errors in catalog search. From 5-10% of searches leading to errors.
+14%
average order value. AI recommendations lead to upsell and increased sales.
<2 months
first operational version delivered in 7 weeks, with ~200 implementation hours.
Interesat?

Interested?

Schedule a meeting

Get a Free Audit

Who uses the platform:

B2B Distributors and Importers

For companies with thousands of SKUs, multiple sales agents and ERP-dependent processes. It accelerates quoting and adds recommendations, inventory alerts, and product and customer analytics.

Sales and Management Teams

For teams that need faster quoting, opportunity prioritization, customer and agent visibility, and indicators used directly in commercial decisions.

Retail, eCommerce and Technical Support

For companies that need internal or public assistants, catalog and document search, technical support and automated interactions without replacing the existing infrastructure.


References

Phases of Setup

Data & Analysis: pilot objective, commercial workflow, catalog, customers, inventory and permissions

ERP and CRM integration: API, ODBC, CDC, CSV or RPA, plus product, price, unit, inventory and customer mappings

AI Pilot (2–4 weeks): search, quoting, recommendations, forecasting or analytics for the priority commercial process

User testing (30 days): quoting, adoption, upsell, recommendation quality and alert relevance KPIs

Stable implementation: roles, audit, workflow integration, continuous optimization and controlled expansion

Process and methodology

See the architecture and value flow


Most companies have commercial data split across ERP, CRM, ecommerce, documents and files. AI Sales 2.0 connects as an intelligent layer over existing systems: it synchronizes and validates data, turns it into commercial context, and delivers quoting, recommendations, forecasts, alerts and analytics. Approved actions can be returned to ERP or CRM workflows.
Technologies: Google Cloud, Google Gemini, BigQuery, Vertex AI, Vertex AI Search, Document AI, Speech-to-Text, Vision, Cloud Logging, relational databases, ERP and CRM APIs
Methodologies: OCR, multimodal input, semantic and lexical search, RAG, business rules, upsell and cross-sell recommendations, inventory forecasting and alerts, opportunity scoring, feedback loops, A/B testing, audit and integration through API, SQL, CSV or RPA

ERP platforms: Romanian and international

Romanian:

The platform is a smart quoting extension for Senior, Charisma, Entersoft, Winmentor, Nexus, Magister, Pluriva. We import the catalogue, offers and stocks in (almost) real-time, without modifying them.

International:

Microsoft D365, SAP Business One, etc.

We integrate any ERP via API, ODBC, RPA or scheduled imports (CSV, CDC, flat files etc).

We do not replace your ERP solution, we make it smarter!


ANIS Award-Winning AI 2026 Technical Guides

The OPTI “AI Architecture for B2B in 2026” program, which provides the foundation for AI Sales 2.0, received the ANIS R&D Program of the Year award. Read the guides for applied problems, architectures and technical solutions. Read the published AI for Sales Guide #1

LIVE

Recommendations, upsell, and rules

Problems: Agents don't propose compatible accessories and don't respect management rules.

KPI: +20% increased AI-assisted sales.
Read

Integrating exact data with AI (RAG)

Problems: AI doesn't search inside ERP data. When we upload fragmented data, "hallucinations" appear, including for price and stock.

KPI: 94% hallucination evitation in RAG.
Preview Guide #2

Input processing: text, voice, photo

Problems: Orders on WhatsApp, photos of handwritten notes, voice messages, RFQs hundreds of pages long.

KPI: <5 sec transcribing 50 products from image.
Preview Guide #3

Hybrid search & assistants (chatbots)

Problems: The client wants "wood screw", the ERP has "self-tapping screw". Yet for "SKU-8521", they must not get "SKU-8522". 40 applications and chatbots.

KPI: -90% no-result searches.
Preview Guide #4

Continuous optimization and learning

Problems: Static software that doesn't adapt to users and the market.

KPI: 2.5x scaling speed.
Preview Guide #5

Security, audit, and standards

Problems: GDPR/ISO/NIS2 compliance, protecting company data.

KPI: 0 detected deviations from company policy.
Preview Guide #6

AI Sales 2.0 Packages

Internal Sales

  • Quote generation in 5 minutes
  • ERP integration
  • Semantic and exact search
  • Upsell and cross-sell rules
  • Agent dashboard and customer history
  • Warranty and technical support

Ecommerce Starter

  • All Internal Sales features
  • Ecommerce integration: Woo/Magento/Custom
  • Public product and search chatbot
  • Multiple recommendation rules
  • Sales and catalog analytics
  • SSO or login integration

Omni-Channel Sales

  • All Ecommerce Starter features
  • CRM integration: HubSpot/Dynamics 365/Salesforce
  • Management dashboards
  • Inventory and opportunity alerts
  • Conversational analytics
  • Continuous optimization and international ERP integration
Ask for Pricing Details

Steps Overview

Step 1: ERP/CRM Analysis and Integration

We start with the commercial objective and the available data: products, prices, inventory, customers, orders, quotes and user roles. We establish a secure connection through APIs, ODBC, CDC, scheduled imports or other suitable methods, and define the indicators used to evaluate the pilot.

Step 2: AI Pilot for the Priority Process

We configure the capabilities required for the selected problem: semantic and exact search, document processing, assisted quoting, commercial recommendations, inventory forecasts and alerts, or conversational analytics. The pilot runs on examples and data relevant to the company.

Step 3: Dashboard, Workflow and Rule Configuration

We adapt the dashboards to the relevant user roles and configure business rules for pricing, upsell and cross-sell recommendations, margins, limits, approvals, alerts and data access. The platform is integrated into existing commercial workflows without replacing the ERP.

Step 4: 30-Day Testing and User Training

We train users and test the platform in real operations. We measure the agreed indicators, such as quoting time, product lookup errors, adoption, recommendation value, upsell opportunities or alert relevance.

Step 5: Go-Live and Continuous Optimization

After the pilot is validated, we extend the platform to the approved users and workflows. We provide technical support, auditing, monitoring and continuous optimization based on results, user feedback and changes in commercial data.

Frequent questions

How long does it take to see results?

Typically, a PoC is delivered in 2–4 weeks; full projects in ~7 weeks according to standard implementations.

If my ERP doesn't have an API?

We can start data ingestion via CSV/Excel or ODBC to connect to SQL databases. We use automation technologies (e.g., UiPath) when these options do not work. Data can definitely be extracted!

Can the data remain in the EU?

Data can be hosted in EU regions (e.g., Belgium/Netherlands/Germany/Poland) or in EU multi-region. For AI services, we select EU endpoints/regions where available; if a service does not yet offer "EU-only", we inform in advance and propose alternatives.

How do we avoid item errors and product code retrieval issues?

We use semantic (vector) search to understand the customer's intent, not just the exact code match. Thus, even if the customer does not remember the correct code, Gemini can suggest the appropriate items based on the description or context. In addition, we perform a parallel exact search for cases when the code is correct.

Can the public chatbot give wrong prices?

A full implementation based on RAG (Retrieval-Augmented Generation) technology reduces hallucinations by 50% and can bring error rates down to 4-5%. Additionally, we have special safeguards to ensure prices and stock levels are retrieved from standard relational databases.

Do you have specific industries where the solution is applied?

Yes.

1. Construction Materials & DIY: There are thousands of similar items and different units of measure (sqm vs box). Plus, tender requests consisting of hundreds of pages are received.

2. Auto Parts & Service: Part codes are complex, compatibilities are strict, and there is a very high volume of products.

3. The Book Industry: There are tens or hundreds of thousands of titles requiring advanced search and intelligent recommendations, including dialogue with the highly rich content.

Book a 30-minute technical assessment

Last updated: 17.08.2026