OPTI Clients
Hervis Sports
Pluxee
INSMC
Old Prints
Zentiva
Origin Data
Winmasters
CNAS
ART
Where are you losing conversion?
We analyze the catalog, search and the systems behind the store.
Assess the platform
Insight
Three OPTI software integration projects: B2B portals connected to ERP, Price Intelligence…
More insights
Where conversion or margin is lost
1
The website, CRM and ERP say different things
Stock, price or order status sync slowly or too late.
2
The catalog is large, but hard to explore
Filters, product names and search do not do enough to help the customer buy.
3
Conversion is limited by technology
Speed, UX, checkout or supply and delivery processes lose sales.
Good UX is only the visible part
The customer sees a website. Behind it are the catalog, PIM, ERP, stock, WMS, pricing, CRM, payments, couriers and reporting.
B2B eCommerce projects require system integration to unify data and commercial flows.
UX up front, core systems behind
The eCommerce platform orchestrates the customer experience. The ERP and WMS remain the source of truth for transactions. The CRM holds the customer relationship.
Search and AI add valuable personalization and recommendations.
- Catalog and content kept in sync
- Stock and price verified in the authoritative systems
- Search and recommendations on top of clean data
- Automated order-to-delivery
- Performance and uptime as priorities, including on Black Friday
In eCommerce, the front end connects to operational systems and AI functions for performance
At scale, search becomes part of the sale
When the catalog reaches tens or hundreds of thousands of products, classic navigation is no longer enough.
The search engine has to understand product names, attributes, compatibilities and customer intent. Recommendations then have to respect stock, margin and commercial rules.
AI helps align commercial policy with buyer intent.
AI SALES 2.0 PLATFORM
What does the Price Intelligence module look like?
In eCommerce and retail, pricing policy includes ongoing comparison with the market.
The Price Intelligence module provides market and supplier monitoring.
- relevant comparison of products and offers
- monitoring of price positioning and availability
- rules by margin, category or segment
- flagging of deviations for quick action
- a solid foundation for pricing and marketing
Relevant services
Data, Analytics & AI
Catalogs, search, recommendations, price intelligence and audit.
See the service
Automation & AI
Orders, documents, customer support and automated commercial workflows.
See the service
Success Stories
B2B eCommerce Portals Integrated with SocrateCloud and Pluriva
5,000+ B2B customers synchronized with ERP
Case Study: Price Intelligence - Monitoring Prices and Stock with Google Cloud and AI
Analysis time reduced by 50% for pricing decisions
Case Study: Implementing schema.org / JSON-LD for GEO (AI Search) in B2B and eCommerce
+~70% clicks and impressions in Google Search
How we work
1
Model and KPI
We define B2B/B2C, conversion, the processes and the target outcome.
2
Systems and catalog
We map commerce, ERP, WMS, CRM, pricing and payments.
3
Architecture and experience
We design the front end and the integration flows.
4
Build & launch
We develop, sync, test and optimize performance.
5
Measure & improve
We track conversion, search and processes, then introduce the next optimizations.
Comparison
Three ways to grow an eCommerce portal
| Connect to operations | Add AI | Build the complete experience | |
|---|---|---|---|
| Best for | The store is separate from the ERP, WMS or CRM | You have traffic and transactions, but little personalization | The standard platform limits the commercial model |
| What we keep | ERP, catalog, stock, CRM | The shop and existing systems | The backend and useful core systems |
| What we add | Catalog, stock, price and order sync | Search, recommendations, pricing, NBA | B2B portal, checkout or custom features |
| First outcome | Consistent commercial data across all channels | A measurable improvement in conversion/AOV/efficiency | A buying flow adapted to the business |
| Typical example | WooCommerce/Shopify ↔ ERP/WMS | AI search + recommendations | B2B portal with price and stock from the ERP |
A BONUS FOR YOU
The "Recommendations, Upsell, and Rules" guide
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What our clients say
They delived a great ecommerce portal for us on time. They are very professional, with clear communication and quality work and support, building trust throughout my Woocommerce project and after its launch.
Marian Boboaca
Manager, Lemnibo Art
OPTI are one of the most profesional team we have worked with for our ecommerce and electronic library. They have a very good project management, they always deliver on time, are very well organised and always give us updates. Their professionalism is impressive.
Ruxandra Antal
Product Owner, Hamangiu Publishing House
We have been acquainted with OPTI since 2009 when they re-built the web services of our publishing house. They have been our main partner since for web software development, ERP and CRM integrations and infrastructure hosting. Our requests and input are quickly translated into results, thus having a short launch-cycle. We recommend their capability to audit and estimate technical tasks and their support services that see bug fixing as a priority, helping to maintain a high reputation with our customers.
Bianca Chirica
Manager, Grupul Editorial ART
Our goal was to build a web store that could offer more than one hundred thousand book titles. We needed a technology partner that can move quickly, easily customize the software involved and achieve tangible results in a reasonable time. OPTI has been that partner, from writing the software specs, populating the product catalog, developing the web store, and hosting and maintenance since the initial launch. It is with confidence that we recommend them.
Cartepedia.ro
eCommerce Platform
They delived a great ecommerce portal for us on time. They are very professional, with clear communication and quality work and support, building trust throughout my Woocommerce project and after its launch.
Marian Boboaca
Manager, Lemnibo Art
OPTI are one of the most profesional team we have worked with for our ecommerce and electronic library. They have a very good project management, they always deliver on time, are very well organised and always give us updates. Their professionalism is impressive.
Ruxandra Antal
Product Owner, Hamangiu Publishing House
We have been acquainted with OPTI since 2009 when they re-built the web services of our publishing house. They have been our main partner since for web software development, ERP and CRM integrations and infrastructure hosting. Our requests and input are quickly translated into results, thus having a short launch-cycle. We recommend their capability to audit and estimate technical tasks and their support services that see bug fixing as a priority, helping to maintain a high reputation with our customers.
Bianca Chirica
Manager, Grupul Editorial ART
Our goal was to build a web store that could offer more than one hundred thousand book titles. We needed a technology partner that can move quickly, easily customize the software involved and achieve tangible results in a reasonable time. OPTI has been that partner, from writing the software specs, populating the product catalog, developing the web store, and hosting and maintenance since the initial launch. It is with confidence that we recommend them.
Cartepedia.ro
eCommerce Platform
Quick Questions
Which eCommerce platform do you recommend: WooCommerce, Shopify, or a custom solution?
The recommendation depends on your business complexity. WooCommerce is flexible, Shopify is user-friendly, and a custom solution offers unique scalability and features. We analyze your needs to choose the best option.
How do you integrate an online store with my existing ERP or WMS system?
We create custom integrations via API or other methods to sync stock, orders, customers, and prices in real-time between the eCommerce platform and your ERP/WMS (Warehouse Management System).
Can you integrate Romanian payment processors like Netopia?
Yes, we have extensive experience integrating the main Romanian payment processors, including Netopia, mobilPay, or LibraPay, alongside international solutions like Stripe, ensuring a smooth payment experience for your customers.
How do you ensure the performance of a high-traffic online store?
We use caching technologies (Varnish, Redis), Content Delivery Networks (CDNs) like Cloudflare, and a scalable cloud infrastructure (Google Cloud) to guarantee fast loading speeds and high availability (uptime) even during peak periods.
Relevant Insights & Guides
Insight
17 September 2026 · Updated: 7 October 2026
Three OPTI software integration projects: B2B portals connected to ERP, Price Intelligence with BigQuery and Gemini, and financial software with complex business rules.
Guide
28 August 2026 · Updated: 9 September 2026
Connect AI agents to existing ERP, CRM and WMS data for sales, replenishment and pricing without replacing your on-prem systems. See how AI Sales 2.0 works.
Insight
7 August 2026 · Updated: 9 September 2026
How LLM, RAG, search, recommendation, and AI infrastructure prices evolved across Google Cloud, AWS, and Azure in the first half of 2026.
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Last updated: 6 November 2026
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