OPTI Clients
Hervis Sports
Pluxee
INSMC
Old Prints
Zentiva
Origin Data
Winmasters
CNAS
ART
Which question can your data not answer right now?
Where you lose sight of your players
You have the events, but no player profile
Monetization gets optimized too late
The backend and integrations cannot keep up
Every live game is a data system
Every session produces events: progress, failures, rewards, purchases and drop-off.
Without an event model and an analytics pipeline, the team only sees aggregate results. With structured data, it can understand where players get stuck, how the game monetizes and which product change is worth testing.
Analytics becomes continuous reporting during gameplay.
How we improve your product
We start with the events that matter and the questions the team needs to answer. Then we build the pipeline, the data model and the dashboards before introducing segmentation, prediction or AI.
- Explicit event model
- Scalable pipeline
- Analytics in sync with the product team
- Monetization and engagement measured together
- Backend and integration that scale with traffic
Monetization and micropayments are essential
In gaming, payment is tied to identity, the virtual economy, progress, permissions and player support.
That is why a micropayments platform or a new monetization system has to be designed as product infrastructure, not as a simple processor.
OPTI's experience in gaming combines micropayments, eCommerce platforms and analytics, along with scaling them.
What does the conversational analytics and reporting module look like?
- natural-language questions over real data
- drill-down by segments, periods and relevant behaviors
- controlled KPIs and shared definitions across teams
- live reports and visualizations
- a solid foundation for live ops
Relevant services
Success Stories
Case Study: HubSpot Integration for Sports Ticketing (100,000+ Tickets)
Case Study: Augmented Reality (AR) in Marketing
Case Study: Financial Sentiment Analysis with GenAI & Google Cloud
How we work
Product definition
Events and data
Implementation
Analysis and validation
Iteration and scaling
Three ways to get value from the game
| Connect the platform and data | Add analytics & AI | Build platform services | |
|---|---|---|---|
| Best for | Telemetry, payments and backend are fragmented | You have large data volumes, but slow decisions | The existing backend or services limit the product |
| What we keep | The game backend and existing services | Telemetry and operational systems | The existing stable components |
| What we add | pipelines, APIs, payments, data warehouse | player analytics, segmentation, prediction | backend services, portals, payments, integrations |
| First outcome | Reliable data in a single flow | An explainable player/business KPI | A scalable service independent of the game client |
| Typical example | Telemetry → BigQuery | cohort / retention / monetization analytics | Micropayments or platform services |
The "Recommendations, Upsell, and Rules" guide
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What our clients say
Quick Questions
What kind of development services do you offer for the gaming industry?
We specialize in web-based game development, scalable micropayment platforms, and custom analytics dashboards. We offer a complete package, from game development to creating presentation websites and support platforms.
Can you implement a micropayment system for my game?
Yes, we have developed a robust platform that can integrate with hundreds of global carriers to handle millions of daily microtransactions, ensuring reliability and full traceability.
How can you help me understand player behavior (gaming analytics)?
We build custom analytics dashboards by integrating real-time in-game data. We use tools like Google BigQuery and Looker Studio to visualize key metrics such as retention, monetization, and player journey.
Do you also develop games that use augmented reality (AR)?
Yes, we have experience creating interactive experiences using augmented reality. We have developed AR applications for top brands, demonstrating how we can integrate innovative technologies to increase engagement.
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