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OPTI is Hiring a Business Development Executive in Bucharest

26.07.2022
OPTI Systems is hiring a Sales or Business Development Manager to join our team in Bucharest, focusing on our software products, client relations, and innovation management.
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OPTI Launches "Reader's Map" Gamification Campaign for Arthur Publishing

01.07.2022
OPTI has launched the "Reader's Map on Summer Holiday 2022" for Arthur publishing house, an interactive campaign to encourage reading among school children.
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How to Use HubSpot Chatbots to Improve Customer Experience

31.05.2022
A guide to setting up and using HubSpot's chatbot builder. Learn how to create bots from templates for lead qualification, support tickets, and booking meetings.
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How to Choose the Right Chatbot for Your Business

20.05.2022
An overview of the different types of chatbots (Rule-Based vs. AI-Based) and their benefits, including 24/7 support, reduced workload, and gathering business insights.
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A Guide to HubSpot Workflows for Email Marketing Automation

10.05.2022
Learn the key steps to creating effective email marketing automation using HubSpot Workflows, from setting enrollment criteria and goals to testing and launching your campaigns.
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How to Import and Analyze Shopify Data in HubSpot

29.04.2022
Learn how to integrate your Shopify e-commerce store with HubSpot to sync products, orders, and customers for advanced marketing automation and reporting.
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How to Use HubSpot Reports to Get Actionable Business Insights

20.04.2022
An overview of key sales reports available in the HubSpot Report Library, including "Closed revenue vs. goal" and "Meetings booked by rep," to help you track performance.
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How to Connect Additional Brand Domains with HubSpot Business Units

30.03.2022
A guide to HubSpot's Business Units add-on in Marketing Hub Enterprise, explaining the benefits for managing multiple brands in a single portal, including cost savings and reporting.
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OPTI Launches New Websites for ART Publishing House

23.03.2022
OPTI has launched a series of new, modern websites for the ART Publishing House group, including ART, Paladin, Youngart, and Grafic, focusing on improved design and user experience.
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HubSpot Launches Integrated Payments Solution in Partnership with Stripe

16.03.2022
HubSpot has launched HubSpot Payments, an end-to-end payment solution built into the CRM. It allows businesses to accept credit cards and ACH payments using payment links.
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