A step-by-step guide to creating a multi-language website using HubSpot CMS. Learn how to manage translations, add a language switcher, and use hreflang tags for better SEO.
Learn how to accurately forecast your monthly revenue with HubSpot. This guide covers different forecasting methods, setting confidence ratings, and using HubSpot's built-in forecasting tool.
Learn the five key phases of migrating from Salesforce and Pardot to HubSpot. This guide covers data mapping, ERP integration, workflow reconstruction, and reporting.
A detailed comparison of three leading CRM platforms: Pipedrive, Zoho, and HubSpot. Analyze their features for campaign management, workflow automation, and reporting to find the best fit.
A comprehensive comparison of HubSpot and Marketo. We analyze their CRM capabilities, ERP integrations, learning resources, and pricing to help you choose the right platform.
Learn how to use HubSpot's new property validation rules (beta) to maintain consistent and accurate data in your CRM. This guide covers setup for text and number properties.
OPTI's interactive "Reader's Map for Vacation" project for ARTHUR publishing house won the Silver Award for Excellence at the Romanian PR Awards XX in 2022.
Learn how to manage your contacts' email subscription preferences in HubSpot. This guide covers updating individual contacts, bulk updates, and using workflows for automation.
A technical guide on using HubSpot webhooks to transfer data from your CRM to an external ERP or proprietary system without middleware. Covers Webhooks API and workflow actions.
OPTI has launched the new website for the Center for Research in Applied Ethics (ccea.ro), part of the University of Bucharest, featuring a modern design and content modules.