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How to Translate Your Website in HubSpot CMS for a Global Audience

25.01.2023
A step-by-step guide to creating a multi-language website using HubSpot CMS. Learn how to manage translations, add a language switcher, and use hreflang tags for better SEO.
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How to Forecast Monthly Revenue Using HubSpot's Sales Hub

16.01.2023
Learn how to accurately forecast your monthly revenue with HubSpot. This guide covers different forecasting methods, setting confidence ratings, and using HubSpot's built-in forecasting tool.
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A Guide to Migrating from Salesforce and Pardot to HubSpot

10.01.2023
Learn the five key phases of migrating from Salesforce and Pardot to HubSpot. This guide covers data mapping, ERP integration, workflow reconstruction, and reporting.
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Pipedrive vs. Zoho vs. HubSpot: A CRM Software Comparison

03.01.2023
A detailed comparison of three leading CRM platforms: Pipedrive, Zoho, and HubSpot. Analyze their features for campaign management, workflow automation, and reporting to find the best fit.
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HubSpot vs. Marketo: Which Marketing Automation Platform is Better?

20.12.2022
A comprehensive comparison of HubSpot and Marketo. We analyze their CRM capabilities, ERP integrations, learning resources, and pricing to help you choose the right platform.
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HubSpot's New Validation Rules for Cleaner CRM Data

12.12.2022
Learn how to use HubSpot's new property validation rules (beta) to maintain consistent and accurate data in your CRM. This guide covers setup for text and number properties.
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Case Study: OPTI Wins Silver at Romanian PR Awards for ARTHUR Project

05.12.2022
OPTI's interactive "Reader's Map for Vacation" project for ARTHUR publishing house won the Silver Award for Excellence at the Romanian PR Awards XX in 2022.
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A Guide to Managing Email Subscription Lists in HubSpot

29.11.2022
Learn how to manage your contacts' email subscription preferences in HubSpot. This guide covers updating individual contacts, bulk updates, and using workflows for automation.
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How to Integrate HubSpot with an ERP or CRM using Webhooks

21.11.2022
A technical guide on using HubSpot webhooks to transfer data from your CRM to an external ERP or proprietary system without middleware. Covers Webhooks API and workflow actions.
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OPTI Creates New Academic Website for Center for Research in Applied Ethics

28.07.2022
OPTI has launched the new website for the Center for Research in Applied Ethics (ccea.ro), part of the University of Bucharest, featuring a modern design and content modules.
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