Brief of July 2026

Hello,

We’re launching AI Sales 2.0, the platform that transforms ERP and CRM data into better management decisions.

In this edition, you’ll also find a new case study, an introduction to the new OKF format, and the latest AI news and updates.

OPTI PRODUCT

AI Sales 2.0: The AI Platform Built on Top of Your ERP and CRM 

The new OPTI platform identifies sales opportunities, anticipates stock shortages, and provides management with a complete view of commercial performance. 

The platform evolves from automating the quotation process (version 1.0) to transforming company data from across all its systems into a unified action plan (version 2.0). 

CASE STUDY

Monitoring Market Prices and Inventory Across Thousands of Products

Discover OPTI's Price Intelligence application, designed to provide real-time insights into pricing, inventory levels, and competitive market comparisons. 

RECOMMENDATIONS

News and Insights 

The Future of CRM in the AI Era: HubSpot UNBOUND 2026 

In 2026, HubSpot’s annual conference takes on a new significance: INBOUND becomes UNBOUND. This September’s agenda shows how marketing growth increasingly depends on connected systems and AI-powered workflows. 

Secure AI for Businesses: Lessons from New York 

How do you turn AI from an experiment into a scalable production solution without losing control of security and your data? With practical applications across the Google Cloud ecosystem. 

HubSpot Agent Builder Has Launched (Official Announcement) 

HubSpot introduces a visual builder for creating custom AI agents, no coding required. 

How Romanians Use AI at Work (Raluca Păduraru) 

How employees in Romania use AI in their day-to-day work. While 74.9% use AI daily or multiple times a day, 50% knowingly use AI tools that have not been approved by their organization. 

Interested in AI Sales 2.0? Let's discuss 

Explore more guides and case studies on our News page, or schedule a free consultation with our team.