Brief of September 2026
Agent costs, 3 integrations, Google Cloud Day and How to Web
In newsletter: Concrete AI numbers, projects, and updates.
See September BriefWe solve everyday problems:
Data is fragmented
You have multiple systems. You want to monitor the company's efficiency.
Data and AI integration
Quoting takes too long
You already have a sales team. You are looking for a system to help them.
AI Sales 2.0
Your CRM is underused
Teams are still working in separate systems or workflows. You want to grow.
CRM and ERP Services
Looking for a Google Cloud team
The project requires software or security certifications. You want to expand the team.
Google Cloud implementation
You are hesitating between automation and AI
Automation is predictable; AI is flexible but more uncertain.
Automations and AI agents
Extend the power of the ERP
You have functional systems. You want to integrate them for sales and marketing.
ERP and CRM integration
Why OPTI? We deliver on top of real systems.
We have been working with heterogeneous software systems and processes since 2005. We add modern components that are easy to maintain.
- Google Cloud Partner for data warehouse, analytics and AI.
- HubSpot Solution Partner for CRM and ERP integration.
- ISO 9001, ISO 27001 and ISO 42001 for quality, security, and responsible AI standards
- In-house R&D awarded the ANIS 2026 prize for OPTI Program “AI Architecture 2026”.
Twenty years in the software industry
Industries where our know-how sets as apart
AI Sales 2.0 platform
We develop the AI Sales 2.0 platform, dedicated to sales and fast decision-making for distributors and other B2B companies. The nine modules of the platform are:
Intelligent B2B Order Taking & Technical Sales Sales Operations & B2B Approval Workflows Next Best Action & ERP Revenue Recommendations Inventory, Stock & Procurement Intelligence Price Intelligence & Market Positioning Document Intelligence & Technical Support Conversational Analytics & Business 36 AI Lead Generation & B2B Account Intelligence AI Agents for ERP & CRM Data See the platform
Integration of AI Sales 2.0 with the existing systems and processes of the company
Success Stories
Case Study: HubSpot Integration for Sports Ticketing (100,000+ Tickets)
100,000+ Game Tickets visible in HubSpot
Case Study: Price Intelligence - Monitoring Prices and Stock with Google Cloud and AI
Analysis time reduced by 50% for pricing decisions
Case Study: Implementing schema.org / JSON-LD for GEO (AI Search) in B2B and eCommerce
+~70% clicks and impressions in Google Search
What our clients say
Well done, clear communication and management plus quick adaptation to new technologies and learning potential. Recommend.
Mihai Badita
Business Dev Manager, UiPath
I’ve known OPTI for more than ten years. They estimated various web projects or web project extensions, concerning technologies ranging from WordPress to vanilla javascript. I worked with them for integrating SaaS services into our Hubspot presence, helping deliver a better experience for our online customers. I appreciate their technical skills, result-oriented approach, and constant availability.
Vlad Ionescu
Partner, Triggify
OPTI has been a key partner which allowed us to go to market with micropayments, billing and ecommerce fast when our teams were in their infancy. They continued to remain a valuable partner that sustained our business growth by delivering analytics and other features when we needed them and by offering swift and efficient support in critical moments. Following attributes describe our collaboration with them: result-oriented, fast, proactive, excellent work ethics. I highly recommend them !
Cristi D.
Dev Manager, Playwing
Their attention to detail and focus on delivering a tailored CRM solution truly set them apart. We’ve seen a significant improvement in how we manage leads and sales processes in HubSpot. What stood out most was OPTI's respect for timelines and their commitment to delivering on the entire project. It was clear that they had our best interests in mind. Wonderful work
Francois Dupouy
Head of Sales, Montelux
Well done, clear communication and management plus quick adaptation to new technologies and learning potential. Recommend.
Mihai Badita
Business Dev Manager, UiPath
I’ve known OPTI for more than ten years. They estimated various web projects or web project extensions, concerning technologies ranging from WordPress to vanilla javascript. I worked with them for integrating SaaS services into our Hubspot presence, helping deliver a better experience for our online customers. I appreciate their technical skills, result-oriented approach, and constant availability.
Vlad Ionescu
Partner, Triggify
OPTI has been a key partner which allowed us to go to market with micropayments, billing and ecommerce fast when our teams were in their infancy. They continued to remain a valuable partner that sustained our business growth by delivering analytics and other features when we needed them and by offering swift and efficient support in critical moments. Following attributes describe our collaboration with them: result-oriented, fast, proactive, excellent work ethics. I highly recommend them !
Cristi D.
Dev Manager, Playwing
Their attention to detail and focus on delivering a tailored CRM solution truly set them apart. We’ve seen a significant improvement in how we manage leads and sales processes in HubSpot. What stood out most was OPTI's respect for timelines and their commitment to delivering on the entire project. It was clear that they had our best interests in mind. Wonderful work
Francois Dupouy
Head of Sales, Montelux
AI Architecture 2026
Our AI 2026 Hub includes materials for companies that need to integrate AI into their existing systems:
See the AI 2026 hub
- AI guides and recurring analyses
- AI Application Library and other concrete deliverables
- Videos about AI integration in business
- Whitepapers, diagrams, and other informational resources
- Press coverage for market context
AI Sales Guide won the ANIS Best R&D Project Award
Insights and News
Event
11 November 2026
Black Hat Europe 2026 (ExCeL London, 7–10 December): 5 sessions picked from the agenda, each paired with a real attack that shows why it matters.
News
10 November 2026
OPTI obtains ISO 42001 certification from SRAC and launches the new opti.ro: collaboration models, AI applications, guides and cybersecurity services.
Guide
9 November 2026
October 2026 brought PHP2Shell and other critical vulnerabilities accelerated by AI. Three organisational recommendations and seven technical web security measures for SMEs.
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