Brief of September 2026
Agent costs, 3 integrations, Google Cloud Day and How to Web
In newsletter: Concrete AI numbers, projects, and updates.
See September BriefPage 2 of 14
Why AI Sales 2.0: the Growth Platform Built on the Award-Winning OPTI Architecture
31.07.2026
Discover AI Sales 2.0, the OPTI platform for quoting, inventory forecasting, upsell opportunities, and conversational analysis based on ERP and CRM data.
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Open Knowledge Format: The Knowledge Layer Between Data and AI Agents
28.07.2026
What is Open Knowledge Format v0.2, how does it differ from RAG, GraphRAG, MCP, and Claude Agent Skills, and how can the knowledge used by AI agents be governed?
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UNBOUND 2026: The New HubSpot Conference has Brought Growth Context for AI Agents in CRM
14.07.2026
HubSpot's INBOUND event has become UNBOUND in 2026. Find out the growth it promised and what the change means for CRM, AI, Data Hub, Breeze Agents, and responsible data prospecting.
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Safe AI for Companies: Perspectives from New York
08.07.2026
OPTI Software took part in the BeeGlobal x System2 event in New York on Safe AI and business guardrails. See the four iron rules for deterministic AI and the role of the Semantic Layer and Knowledge Graph.
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Complete HubSpot Migration, Step by Step | OPTI Guide
29.06.2026
Practical guide for the complete migration of a HubSpot portal: CRM, properties, forms, landing pages, workflows, emails, domains, tracking, connected apps, go-live and post-migration checks.
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Marian Călborean at Profit Live: "AI success in B2B sales starts with data unification and strict compliance with commercial rules"
26.06.2026
Marian Călborean, Managing Partner OPTI Software, was recently present in the Profit News TV studio, as part of the Profit Live show, to discuss the impact of AI on the economy and the transformation of the labor market.
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Step-by-Step Seller: Next Best Action in B2B with Google Cloud, CRM, and Business Rules
23.06.2026
How to build a Next Best Action module for B2B sales: product recommendations, timing prediction, business rules, Gemini, BigQuery, and CRM integration.
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Agentic AI in Google Cloud: data, Model Armor, and Agentic Data Cloud
12.06.2026
From useful AI to secure and scalable AI: How Google Cloud helps organizations connect AI agents to their data, reduce risk with Model Armor, and create a common knowledge space with Agentic Data Cloud with Knowledge Catalog.
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Marian Călborean in Wall-Street.ro: "Everyone Expects E-commerce Speed, but the Software Running the Economy Is Slow and Rigid"
15.05.2026
Opinion piece published on Wall-Street.ro : the paradox of digitalization in 2026 - the economy runs on legacy ERP systems while commercial partners demand e-commerce speed. The solution: hybrid AI architecture
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![[UPDATE] What R&D Project Got OPTI the Excellence Award at ANIS IT&C 2026 Edition?](/images/new-post/medium_long-anis-2026-finalist-rd-program-ai-b2b.jpg "[UPDATE] What R&D Project Got OPTI the Excellence Award at ANIS IT&C 2026 Edition?")
[UPDATE] What R&D Project Got OPTI the Excellence Award at ANIS IT&C 2026 Edition?
08.05.2026
We won the award at ANIS 2026 Gala in the R&D Program of the Year category. The winning project: AI Architecture for B2B in 2026 is a hybrid framework that makes AI safe for distribution, manufacturing, and pharma companies.
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Individual Certifications
HubSpot Data
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Objectives-Based
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Platform Consulting
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Salesforce Integration
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Sales Hub
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HubSpot Sales
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Service Hub
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HubSpot CMS Developer
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