News

What AI project can you build with a 2-year TCO under 50,000 euros: the Setup + Run formula, the real cost of AI agents over ERP, and scaling from 1,000 to 100,000 runs per month.

How do you implement Next Best Action in HubSpot? We compare native HubSpot, Dynamics 365, Salesforce, Zoho, and Pipedrive features with AI integrations in Google Cloud.

Connect AI agents to existing ERP, CRM and WMS data for sales, replenishment and pricing without replacing your on-prem systems. See how AI Sales 2.0 works.

Discover AI Sales 2.0, the OPTI platform for quoting, inventory forecasting, upsell opportunities, and conversational analysis based on ERP and CRM data.

HubSpot's INBOUND event has become UNBOUND in 2026. Find out the growth it promised and what the change means for CRM, AI, Data Hub, Breeze Agents, and responsible data prospecting.

Marian Călborean, Managing Partner OPTI Software, was recently present in the Profit News TV studio, as part of the Profit Live show, to discuss the impact of AI on the economy and the transformation of the labor market.

Major 2025-2026 updates to Vertex AI Search for commerce: Conversational Search API, Merchandising Console with Agentic Explainability, and UCP readiness. Case studies from Toolstation and Grupo Casas Bahia. Hybrid ERP integration by OPTI Software.

BeeGlobal & System2 conference in New York, April 28, 2026. Marian Călborean (OPTI Software) presents hybrid AI architecture and guardrails in Google Cloud. In-person event in Manhattan.

Algorithms that influence buyer psychology and maximize margin: B2B portal customization, contextual cart retrieval, technical compatibility engine, Cold Start new products...

BeeGlobal conference "AI in Business Practice 2026" at UiPath Bucharest, March 10th. AI-ready data strategies, business rules, legacy modernization and hybrid cloud. Marian Călborean (OPTI Software) presents B2B hybrid architecture.

Move beyond office chatbots. OPTI introduces "Blue Collar AI": 5 engineering projects driving sales growth in the Real Economy (Distribution, Manufacturing, Pharma).

5 common ERP data quality problems and technical solutions to enable AI in B2B: abbreviation chaos, improvised text fields, inconsistent measurement units, and unstructured attributes.

30-Day Sprint for AI adoption in your company. Structure your decision and preliminary analysis, before committing to actual development costs.

A strategic framework for choosing the right AI implementation partner (Global vs. Agile) in 2026, after the launch of Guide #1 on AI Recommendations & Business Rules.

Forbes Romania interview with Marian Călborean (OPTI): On the transition to software products (MrBenny, AI Sales), the labor market in the AI era, and the "Post-waiting" concept.

OPTI's 2025 Analysis: How to solve operational bottlenecks via custom software and AI. Real project ideas from logistics, sports, construction, and green energy with implementation checklists.